US Data Response Lists - In direct marketing circles it is often said that "Junk Mail" is just an offer sent to the wrong person.

Finding the right response lists can mean the difference between a profitable direct mail campaign and a campaign that does not cover the cost of the mailing. Finding targeted mailing lists that have well known sources and a history of providing excellent response rates and providing our customers with unparalleled direct response mail lists is what we do best.

Response Lists may contain a few thousand to millions of names. The one common characteristic is that the person has recently taken action to actually contact the advertiser. Generally, a response list owner will request a sample mailing piece or telemarketing script to determine if it is a competitive offer for their particular list.

The success of using a response list is based upon how recently the individuals on the list made a purchase. Buyers who have purchased a product within the previous 3 months are usually excellent prospects for a direct mail campaign. These buyers are referred to as "hotline buyers".

Some example categories of Response Lists include:

•  Magazine Subscription Lists, Newsletter Subscription Lists, Trials or Expirations
•  Merchandise Offering Lists such as clothing, food, electronics, novelties, etc.
•  Financial Services Lists, i.e. Insurance Lists, Banking Lists, Credit Card Lists, etc.
•  Fund Raising Lists, i.e. Charities Lists, Political Campaign Lists, etc.
•  800 or 900 Phone Responders Lists to a multitude of offers
•  We have over 16,000 Response Files to choose from!