Compiled Data - This is regularly updated data
pulled from public records such as postal records, county
recorder offices, government records, telephone directories,
and credit bureaus. This type of data is best used when demographic
criteria is the best method of targeting your most likely
prospect.
Response Data
- These are privately owned files that are collections of
people who have had to take a specific action to get on the
marketing lists. Subscribing to a magazine, purchasing a product,
filling out a warranty card, entering a sweepstakes, and joining
a club are all examples of the kind of actions taken that
qualify someone to become part of a response list.
Sales Leads
- These are proactive requests from a prospect indicating
an active interest in purchasing a specific product or service.