In the world of marketing data, there are three major categories under which all marketing lists can be classified. Within each of those categories the choices available can number in the tens of thousands, making it very difficult for even the savviest of marketers to identify the marketing lists that are perfect for their campaigns.

The highly experienced marketing data consultants at US Data Corporation can take the pain and difficulty out of the list selection process. The chances are very good that we have successfully sourced a list for an offer just like yours many times in the past and already know what will work and what won't.

The three principal categories of marketing lists are:

• Compiled Data - This is regularly updated data pulled from public records such as postal records, county recorder offices, government records, telephone directories, and credit bureaus. This type of data is best used when demographic criteria is the best method of targeting your most likely prospect.
• Response Data - These are privately owned files that are collections of people who have had to take a specific action to get on the marketing lists. Subscribing to a magazine, purchasing a product, filling out a warranty card, entering a sweepstakes, and joining a club are all examples of the kind of actions taken that qualify someone to become part of a response list.
• Sales Leads - These are proactive requests from a prospect indicating an active interest in purchasing a specific product or service.

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